Swisscom envisioned a system that uses Bluewin’s editorial content to enrich and highlight the Swisscom TV sport offerings.
Sports is becoming a major driver for Swisscom TV.Īnd that is exactly where the Bluewin news desk came in.
They managed to acquire the rights for a great sports program, with UHD transmission of the FIFA soccer World Cup and full rights on all games of the UEFA Champions League among others. Swisscom provides the biggest set-top box TV offer for end-users in Switzerland. While Hill Street Blues was far from the first police procedural drama on television or the first ensemble cast on television, the show was the first to. What we developed together is a novelty in the German speaking news world and to our knowledge world-wide. Bluewin needed to shift its business model, as it relied heavily on ads and margins in the ad market were shrinking. Moreover, the portal faced another challenge that we were to help with. Blues Under-21s live on Facebook Highlights: Preston North End v Blues Highlights: Blues v Norwich City Highlights: Rotherham United v Blues Blues v Norwich. With over 1000 news feed articles coming in per day, automated rule sets for content arrangement and scheduling were very important to Bluewin. So together, we decided to take the brave step and suggest a replacement of Adobe CQ5 within Swisscom’s large organization that was just about to harmonize systems towards Adobe. On top, Livingdocs incorporated an improved design that Bluewin’s designer Ron had in mocks for over a year but was never able to apply to the live page.
Not only did the TV section work seamlessly within Livingdocs.
In the summer of 2016, he asked Livingdocs to implement a proof of concept for the TV&Entertainment section of bluewin.ch. Seeing the components move around on the page in real-time, content being edited inline and published in a matter of milliseconds, Bluewin’s head of portal was hooked. Livingdocs first came to Bluewin’s attention at Pirates Hub, the innovation hub of Swisscom. All in all, a lot of productivity was lost. In addition, they imported a lot of articles from news agencies and once the importer was running hot (about twice a day) the whole system could become unresponsive for up to 30 minutes, leaving editors idling around waiting for timeouts to cease. The system caused huge lags in its setup, keeping editors waiting for minutes before an article could be published. The newsroom faced the challenge that editors were unhappy with their current system, Adobe CQ5.